Far too often we encounter companies across both UK and international residential and commercial real estate missing the key element to successfully marketing property…

Sell the dream, not the property

Prospective buyers or tenants are not primarily interested in the square footage or the nearest amenities or the BREEAM rating.

The first thing you need to sell is ‘the dream’ – a potential buyer or tenant needs to be able to imagine themselves living or working in the property, they need to see the benefits of how much the property could improve their daily lives…the boring stuff comes secondary to their imagination.

Sell the benefits (the dream), and the features can follow.