In the past, a property company’s shopfront was just that: their shopfront. The quality of a window display in an estate agent shop, showhome or sales office would be directly proportional to how successful that company was.
These days we are well into the digital age and though shop and sales office window displays are still very important, real estate and property companies now have a much bigger window to worry about.
We’re talking, of course, about the web.
Most property buyers, developers and investors will head to the internet to do much of their research. The standard of the websites they find there will have a big impact on how they view each property or real estate company. In other words… it’s never been so important to have a website that’s designed to impress.
Want to some of the best? We’ve hunted down six excellent examples of real estate and property websites.
Here is an estate agent who’ve really got it right. Their website makes great use of bold sliding images, sticks to a consistent and distinctive colour palette, and makes it really easy to quickly find the information you need. We particularly like the handy ‘Property Search’ and ‘Property Valuation’ links right at the top of the page as well as the social media buttons down the side.
There’s something special about Scandinavian style. This Stockholm-based estate agent has got it in spades. We admire their striking use of typography, their tempting aspirational images and their simple-but-elegant property listings.
One of the great things about being in the luxury property market is that you’ll always have an abundance of gorgeous properties to advertise. This real estate company have really taken advantage of this by using their valuable home page space to showcase their top properties. In addition to this, we also think this website has a gorgeously simple colour scheme, straightforward navigation and a reassuring use of white space.
It’s great when you see something quirky on a real estate or property website. This estate agent website drew us in with their unusual navigation tool. Their homepage features an easy to use property search function surrounded by bold circular buttons for the most common requests. This website also has a fantastic ‘draw your own search area’ feature that works really well.
This website looks really striking at first glance, but it’s not until you scroll that you get the full experience. We really like the use of high-quality images of the development, as well as the inspiring copy and personal quotations from the project architect, construction team and interior designer.
We’ve saved our favourite example till last. It’s unusual that you see a property and real estate website that really breaks out of the standard mould, but we think this website for a New York property development has done just that.
This site helps to prove the theory that less is more. The team behind the development have created a digital sales space that features as few words as possible in order to really let the images of their development do the talking. The bold teal colour scheme and the stylised greyscale images come together to make something really eye-catching. The quirky contact form at the bottom of the page also seriously impressed us.
Have these examples motivated you to make changes to your own website? Get in touch to find out how we can help you create a digital window to be proud of.