As we explained in our property marketing trends for 2016, VR is a big deal, and now, it’s becoming even more mainstream – just as we predicted.
Samsung has released the Gear headset, PlayStation are releasing theirs later this year and the leader of the pack, Oculus Rift, is just about to ship to customers this week. And, for those who can’t afford the £600 price tag (although, remember when they said no one would pay such an amount for a phone?), there is always Google Cardboard!
Simply put, it is affordable, accessible, and unavoidably on its way to becoming a mainstream product. In your bag will be your phone, tablet and VR headset. Perhaps even the headset element will disappear in the future too.
Now that it’s here. It’s time to talk about your VR strategy.
If you’re selling a planned hotel resort, wouldn’t you want to show clients around without having to vet every enquiry before sending them out. If you’re building an apartment block, wouldn’t it be great to ditch the floorplans and have investors walk through the rooms. VR can do this.
VR allows you to provide potential buyers with the experience they need to fully understand your product. Blueprints, images, video – they all play their part. But put them together in an interactive, realistic experience and you’ve got the most powerful marketing tool ever made.
If you work in a marketing funnel, let’s make this clear. VR will accelerate customers through the funnel. All the touch points you usually make will be made within the one experience delivered to them through the VR sensation. Sales will happen.
The possibilities really are endless. Any experience can be created. It is breath of fresh air too. Customers are seeing the same marketing everywhere – be the first to offer something different.
So, what’s your VR strategy? Not sure? Get in touch and see if we can help (we can).