VR marketing is something you should certainly be thinking about. VR is set to explode and the opportunities to market property using the technology are literally endless – anything can be created in a virtual world. But have you ever considered your AR strategy?
AR stands for ‘augmented reality’, and where it differs from virtual reality is that you get to see your immediate surroundings with elements changed. Millions of us actually use AR already (just download Snapchat and use their filters to see AR in action), which is perhaps why the AR market is predicted to be worth more than VR.
Snapchat is a fun way that AR can be implemented. But there are many more serious applications too. Think about one of the core difficulties of selling a property. Often, buyers cannot see past the current state or makeup of a building. AR can solve this major issue.
For a realtor, this means replacing the furniture and decorations in a home to suit the buyers taste. An office letting agency can allow businesses to see how the space can be laid out differently, and allow for change as the company grows. A development that is yet to be completed can be visualised in person, with buildings and hotels emerging from the ground, all thanks to AR and a fancy headset.
The technology is here too. Apps allow for people to view an augmented reality directly from their phone, while headsets such as Microsoft’s HoloLens, allow for a much more advanced vision of reality, with the level of sophistication that is suited to luxury property.
So with AR already here, being used by millions and able to bridge a gap between reality and virtual reality, should you get your AR property marketing strategy in order? Get in touch so we can help.