Realtors, or estate agents as we call them in the UK, have experienced a shake up in recent years, due to the increase in online property portals and online versions of the service they offer. The likes of Rightmove are essential for selling a property, but is an online estate agent, or realtor, really the best way to go?
The draw towards online estate agents are clear. Lower prices. With either lower selling fees, or set fees (as opposed to percentages of the sale figure), are left with more cash in your pocket at the end of selling your home. Add to this that most people start their property hunt online, then why on earth would you need a physical, store fronted estate agent?
Well, I’m going to argue there are more benefits to the ‘old-fashioned’ approach. Here’s why.
1. Higher stock
A high street realtor is likely to have much more local stock than an online agent. In my experience of selling a property, this is most certainly the case. But why is more competition a good thing?
Whether you like it or not, there will be competition – just look at RightMove. The best tactic for selling your home is to be with the agent with the most stock. This way, when people do enquire about another property, they can lead the prospective buyer to your home.
More people coming through the door means more opportunities for your home to be put in front of them. Sure, they’ll be shown others too, but with an online agent, it is likely they’ll never be shown your property as an alternative anyway.
2. Human interaction
Try booking a viewing through Purple Bricks. It is an awful experience. You request a time, and then wait. You receive text messages to say they’re checking with the vendor, but they do this too through text or email.
Picking up the phone is much easier, and your traditional estate agent will do this – speaking to a person just takes less time.
The best part – your high street agent may have keys and be available to take you there and then, plus, they are more likely to accompany viewings, so you can get expert advice.
Sorry internet, but human interaction still works in 2016.
3. Internet isn’t exclusive
This is obvious, but often overlooked. The listings and advertising techniques used by online estate agents are in no way exclusive to them.
That’s right, your traditional, store fronted realtor can also use the internet too! And, they will (mind blown!)
So, there you have it. Unless your going to save thousands and thousands by using online only, I’d suggest you take a walk down the high street.
Do you run an estate agents and want to see how online marketing can help grow your business? Get in touch and we’ll show you how.