Tag Archives: property



April 25 / Property

5 castles to buy beyond the wall. Because Winter isn’t really coming.

With property in London regularly reaching into the millions, at a time when a parking space could set you back £350,000, it could be worth making the move to the north and looking at castles.

Moving to Scotland could be a culture shock, but unlike in Game of Thrones where everyone is getting as south as possible (for good reason), winter isn’t coming – and a castle in the most northern part of the UK could be a wonderful investment.

Here are 5 beautiful castles for sale at the moment on savills.com, with one for sale at under £1 million – bargain! Just make sure you can afford the upkeep.

Earlshall Castle – Price on request

“One of the best-kept 16th-century houses in Scotland.”

Castles: Earlshall Castle

Source

Tower Of Lethendy – £4.6m

“The ultimate Scottish residence with private golf course.”

Castles: Tower Of Lethendy

Source

Hatton Castle – £4.5m

“The estate extends to some 848 acres of agricultural land and commercial and amenity woodland.”

Castles: Hatton Castle

 

Source

Cassillis Estate – £3.9m

“An imposing castle standing high above the River Doon steeped in history.”

Castles: Cassillis Estate

Source

Cats Castle – £675k

“A fine baronial castle with 2-bedroom self-contained wing.”

Castles: Cats Castle

Source

So after seeing such grand properties that wouldn’t look so out of place in Westeros, would you make the trip beyond the wall?

Brexit Property Fears
April 21 / Property

Brexit: What impact is the EU Referendum having on the Property Market?

There is an EU referendum on the way. Not breaking news in itself, we are all well aware of the vote. But, with the results very much an unknown, the uncertainty is affecting the property market.

It has been common knowledge that the current uncharted waters are causing recruiters to be nervous. The number of short-term contract team members has increased and at the same time, full-time employment growth is slowing. With so much to play for, companies are erring on the side of caution.

The same is true of the property market right now. Big decisions, whether or not to purchase land, to start work on plans, the next big marketing push etc. have been delayed until after June 23rd. Even after that date, if the vote swings for Britain to leave the EU, many more discussions will need to take place and investments could be pushed back even further.

The macroeconomic environment could be on the verge or a large change, so most property developers are sitting back and waiting for the date to pass to stay on the safe side.

David Sleath, CEO of Segro recently said:

There is a dramatic slowdown in the investment space because people who have got [property] to sell are sitting on their hands.” Source.

EU Referendum

Property is not only a place to live and work but a key investment asset too. On the run up to the referendum, shares in property investment businesses and commercial property companies have been falling. This is again, due in part to the uncertainty, especially where overseas funding is involved. These are nervous time for all investors.

However, Brexit is not the only reason. The UK residential property price boom looks to be over; there are changes to Stamp Duty and the whole global economy is slowing. These factors combined with the EU vote has created a perfect property storm consisting of risk gambles and the jitters.

Thankfully, with a bit of look, the fears could only be around for the short-term. From large property projects to first-time house buyers, there is an air of nervousness. But once the referendum has passed, things are expected to return to normal.

The imbalance between demand and supply shall continue, with house prices, for example, set to rise by 25% over the next 5 years and half of existing UK housebuilders “not worried” about the potential impact of an EU exit. So, roll on June 23rd!

Property Market
April 13 / Property

State of the UK Property Market: April 2016

The property market in the UK gets in the news headlines as often as Donald Trump does. Any slight movement will set off both local and national media alike, so it can be difficult to keep track of what exactly is going on.

For that very reason, we’ve pulled together a list of updates on the UK property market so you can simply skim through this blog and be caught up in minutes. Handy, huh?

London property market

The big smoke is a place where a parking space alone can go for £400,000. With an increasing population and shortage of housing, prices keep going up and up.

But that’s not always true. In fact, right now, property prices are falling in super-prime postcode areas (such as SW1). That’s not to say the rest of London is seeing the same decrease, as it turns out the suburban areas are in fact seeing a sharp increase in prices.

This is good news for buyers of luxury property, but if you only just recently invested in property in these areas then you may want to keep a close eye on how it pans out. Perhaps suburban is the way to go next.

First-time buyers

The age at which people are buying their first home is increasing, as people struggle to make the jump from rented to owned. The problem is the deposit and usual 10% minimum mortgages, but there is a saving grace – Help to Buy.

The scheme, along with changes to the way stamp duty is calculated, has delivered a positive impact on the housing market, with an increase in houses sold under the scheme, which allows for a 5% deposit, and in some cases a 20% loan from the government on top.

National house prices

Despite stronger sales for first-time buyers, it seems that the struggle may not be over just yet, as housing prices nationwide are up 10% year on year, with the average house price now 5.58 times earnings.

Cited as the reason for the increase is the lack of homes available, highlighting the problem reaches far beyond the capital. However, the latest budget did promise more homes to be built, so there may be light at the end of the tunnel, and a good opportunity for developers.

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Desktop
April 7 / Marketing, Social Media

Desktop still has its place in a mobile world

Mobile marketing is a massive opportunity for marketing property. Smartphones and tablets often have high-resolution displays that simply show photography and video in the best possible light. The devices go beyond the office and content aimed at this format has the potential to reach the audience 24 hours a day. But does this mean desktop should be ditched entirely? This blog investigates just that.

We all know that mobile is king. People access the internet through their mobile far more than they do desktop. In fact, mobile accounts for 51% of digital media usage (versus 42% for desktop), and a massive 80% of Twitter and Facebook traffic is through a mobile device. Desktop, on the other hand, is lagging behind and seen more of a work device than something people actually choose to use.

But while a focus on mobile is absolutely essential. For marketers, especially property marketers, it is worth considering the benefits of targeting people who are using a desktop. To explain why we need to look at how and why people use desktop computing. Just take a look at the chart below to see the differences.

Mobile v Desktop

(Image source)

Perhaps the focus on the headline stat, that people are using mobile more than desktop, is misleading. The chart highlights that it really depends on the activity people are performing as to which device they use. In the case of shopping (retail), entertainment news, business / finance, news, health information and portals – desktop is actually used more often than mobile.

Why is this so? There may be a few reasons. Firstly, portals are the lowest on the list as it gains the most desktop use – the likely reason is due to the low user experience (UX) delivered on mobile devices for portals and intranets. But it isn’t always just about UX. Health information, news and business / finance are rather serious topics, that will often include long reads. And how about time of day? Surely we use the desktop more for work? The below chart certainly suggests this is true.

Mobile v Desktop

(Image source)

Of course, the above chart is based on data from 2011, so this may have changed. However, it does certainly make sense that the desktop sees more use between work hours because it is still the dominant screen within an office. For intensive work on apps such as those included in the Microsoft Office suite or Adobe Creative Cloud, a desktop simply gets things done better.

So what can we learn from this? Well, mobile is huge. Your website and online presence should most certainly be mobile friendly, if not mobile first. But take into account the type of content and reader you’re aiming for. As a property marketer, you’re likely aiming for an audience who will be interested during work hours, and who may be looking for depth of content. The research shows that desktop, in this case, is hugely important. It is your social, blog and video content, on the other hand, that should be entirely mobile orientated.

Still confused? I don’t blame you. It takes much more than a 500-word blog to develop a mobile marketing strategy. So why not get in touch and have a deeper conversation around what is best for you and your needs? Contact us here.

AR
April 4 / Marketing

Before VR there was AR; and its property marketing applications are incredible

VR marketing is something you should certainly be thinking about. VR is set to explode and the opportunities to market property using the technology are literally endless – anything can be created in a virtual world. But have you ever considered your AR strategy?

AR stands for ‘augmented reality’, and where it differs from virtual reality is that you get to see your immediate surroundings with elements changed. Millions of us actually use AR already (just download Snapchat and use their filters to see AR in action), which is perhaps why the AR market is predicted to be worth more than VR.

Snapchat is a fun way that AR can be implemented. But there are many more serious applications too. Think about one of the core difficulties of selling a property. Often, buyers cannot see past the current state or makeup of a building. AR can solve this major issue.

For a realtor, this means replacing the furniture and decorations in a home to suit the buyers taste. An office letting agency can allow businesses to see how the space can be laid out differently, and allow for change as the company grows. A development that is yet to be completed can be visualised in person, with buildings and hotels emerging from the ground, all thanks to AR and a fancy headset.

The technology is here too. Apps allow for people to view an augmented reality directly from their phone, while headsets such as Microsoft’s HoloLens, allow for a much more advanced vision of reality, with the level of sophistication that is suited to luxury property.

So with AR already here, being used by millions and able to bridge a gap between reality and virtual reality, should you get your AR property marketing strategy in order? Get in touch so we can help.

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