Tag Archives: website



Desktop
April 7 / Marketing, Social Media

Desktop still has its place in a mobile world

Mobile marketing is a massive opportunity for marketing property. Smartphones and tablets often have high-resolution displays that simply show photography and video in the best possible light. The devices go beyond the office and content aimed at this format has the potential to reach the audience 24 hours a day. But does this mean desktop should be ditched entirely? This blog investigates just that.

We all know that mobile is king. People access the internet through their mobile far more than they do desktop. In fact, mobile accounts for 51% of digital media usage (versus 42% for desktop), and a massive 80% of Twitter and Facebook traffic is through a mobile device. Desktop, on the other hand, is lagging behind and seen more of a work device than something people actually choose to use.

But while a focus on mobile is absolutely essential. For marketers, especially property marketers, it is worth considering the benefits of targeting people who are using a desktop. To explain why we need to look at how and why people use desktop computing. Just take a look at the chart below to see the differences.

Mobile v Desktop

(Image source)

Perhaps the focus on the headline stat, that people are using mobile more than desktop, is misleading. The chart highlights that it really depends on the activity people are performing as to which device they use. In the case of shopping (retail), entertainment news, business / finance, news, health information and portals – desktop is actually used more often than mobile.

Why is this so? There may be a few reasons. Firstly, portals are the lowest on the list as it gains the most desktop use – the likely reason is due to the low user experience (UX) delivered on mobile devices for portals and intranets. But it isn’t always just about UX. Health information, news and business / finance are rather serious topics, that will often include long reads. And how about time of day? Surely we use the desktop more for work? The below chart certainly suggests this is true.

Mobile v Desktop

(Image source)

Of course, the above chart is based on data from 2011, so this may have changed. However, it does certainly make sense that the desktop sees more use between work hours because it is still the dominant screen within an office. For intensive work on apps such as those included in the Microsoft Office suite or Adobe Creative Cloud, a desktop simply gets things done better.

So what can we learn from this? Well, mobile is huge. Your website and online presence should most certainly be mobile friendly, if not mobile first. But take into account the type of content and reader you’re aiming for. As a property marketer, you’re likely aiming for an audience who will be interested during work hours, and who may be looking for depth of content. The research shows that desktop, in this case, is hugely important. It is your social, blog and video content, on the other hand, that should be entirely mobile orientated.

Still confused? I don’t blame you. It takes much more than a 500-word blog to develop a mobile marketing strategy. So why not get in touch and have a deeper conversation around what is best for you and your needs? Contact us here.

March 23 / Design, Marketing, Websites

6 Stunning Real Estate and Property Websites

In the past, a property company’s shopfront was just that: their shopfront. The quality of a window display in an estate agent shop, showhome or sales office would be directly proportional to how successful that company was.

These days we are well into the digital age and though shop and sales office window displays are still very important, real estate and property companies now have a much bigger window to worry about.

We’re talking, of course, about the web.

Most property buyers, developers and investors will head to the internet to do much of their research. The standard of the websites they find there will have a big impact on how they view each property or real estate company. In other words… it’s never been so important to have a website that’s designed to impress.

Want to some of the best? We’ve hunted down six excellent examples of real estate and property websites.

ralphjames.co.uk

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Here is an estate agent who’ve really got it right. Their website makes great use of bold sliding images, sticks to a consistent and distinctive colour palette, and makes it really easy to quickly find the information you need. We particularly like the handy ‘Property Search’ and ‘Property Valuation’ links right at the top of the page as well as the social media buttons down the side.

esny.se

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There’s something special about Scandinavian style. This Stockholm-based estate agent has got it in spades. We admire their striking use of typography, their tempting aspirational images and their simple-but-elegant property listings.

gingermartin.com

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One of the great things about being in the luxury property market is that you’ll always have an abundance of gorgeous properties to advertise. This real estate company have really taken advantage of this by using their valuable home page space to showcase their top properties. In addition to this, we also think this website has a gorgeously simple colour scheme, straightforward navigation and a reassuring use of white space.

central-estates.co.uk

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It’s great when you see something quirky on a real estate or property website.  This estate agent website drew us in with their unusual navigation tool. Their homepage features an easy to use property search function surrounded by bold circular buttons for the most common requests. This website also has a fantastic ‘draw your own search area’ feature that works really well.

futuris.lv

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This website looks really striking at first glance, but it’s not until you scroll that you get the full experience. We really like the use of high-quality images of the development, as well as the inspiring copy and personal quotations from the project architect, construction team and interior designer.

dumbotownhouses.com

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We’ve saved our favourite example till last. It’s unusual that you see a property and real estate website that really breaks out of the standard mould, but we think this website for a New York property development has done just that.

This site helps to prove the theory that less is more. The team behind the development have created a digital sales space that features as few words as possible in order to really let the images of their development do the talking. The bold teal colour scheme and the stylised greyscale images come together to make something really eye-catching. The quirky contact form at the bottom of the page also seriously impressed us.

Have these examples motivated you to make changes to your own website? Get in touch to find out how we can help you create a digital window to be proud of.

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