When targeting English speaking buyers for your overseas development it is imperative that you employ the services of an English copywriter.
Elevation recently encountered communications for a luxury hotel and leisure complex development on a stunning island in the Caribbean – the developer was seeking millions of dollars in investment but had not gone to the effort of having the copy written or indeed checked by an English-speaking person.
The resulting brochure and presentation were both poorly written and in part comical – surely not the desired impression to leave with potential investors?
The above is also true for international real estate agents. If you’re aiming to attract leads from a global audience then it is worth investing in ‘real’ translations – Google translate will NOT provide the desired ‘real’ translations that will inspire confidence in your organisation from an international audience.
For our Italian Real Estate Agent client we understand the importance of investing in professional translations and have worked to ensure both the website and all communications are created with an international audience in mind.