Tag Archives: vr

Facebook F8 2016
April 15 / Marketing, Social Media

Facebook F8: how it affects property marketing

Each year, Facebook hold an annual gathering of developers at their F8 conference. This year’s event featured over 40 sessions came with some major product announcements in a keynote talk by company founder and CEO, Mark Zuckerberg.

While previous F8 conferences have only had a minor effect on the property marketing industry, this year’s has seen major announcements that could really matter to you. Here’s our top 5 list of announcements you need to know about.

1. Messenger Platform

Facebook is now letting brands tap into conversations through the messenger platform. They’re doing this with AI chat bots, meaning brands will have the ability to solve customer queries entirely by automation. This is a great way to engage followers and answer their questions about properties in an instant manner.

2. Bot Engine

To coincide with the new messenger platform features, Facebook has launched a bot engine, called wit.ai. This will allow developers to create AI chat bots so that you can make the most of the new feature. While it may require some developer investment, we’re betting you’d be one of the first property marketers to be using the feature, so it is worthwhile! Speak to us if you need help.

3. Surround 360

Facebook have launched a physical product, with the new $30,000 Surround 360 VR camera. This camera will allow marketers to take full 360 videos of a property so that potential customers can have a full virtual reality experience. Find out why VR is so important to property in our post here.

4. Live video API

You may have seen notifications from media brands informing you of their live broadcasts on Facebook. Until now, only select outlets had been given access to the feature, but now they’ve opened up the API to allow you to use this too. If you run webinars, this will be a great way to engage your audience. We have a dedicated video team, find out more.

5. Quote Sharing

Facebook new ‘quote sharing’ feature allows people to choose specific pieces of text to share, within a piece of content. This means that your content strategy will now need to make sure that you’re highlighting key messages in such a way that makes people share using this feature.

Want to see the full keynotes for day one and day two on F8? Enjoy:

Day 1 at F8

Day 2 at F8

April 4 / Marketing

Before VR there was AR; and its property marketing applications are incredible

VR marketing is something you should certainly be thinking about. VR is set to explode and the opportunities to market property using the technology are literally endless – anything can be created in a virtual world. But have you ever considered your AR strategy?

AR stands for ‘augmented reality’, and where it differs from virtual reality is that you get to see your immediate surroundings with elements changed. Millions of us actually use AR already (just download Snapchat and use their filters to see AR in action), which is perhaps why the AR market is predicted to be worth more than VR.

Snapchat is a fun way that AR can be implemented. But there are many more serious applications too. Think about one of the core difficulties of selling a property. Often, buyers cannot see past the current state or makeup of a building. AR can solve this major issue.

For a realtor, this means replacing the furniture and decorations in a home to suit the buyers taste. An office letting agency can allow businesses to see how the space can be laid out differently, and allow for change as the company grows. A development that is yet to be completed can be visualised in person, with buildings and hotels emerging from the ground, all thanks to AR and a fancy headset.

The technology is here too. Apps allow for people to view an augmented reality directly from their phone, while headsets such as Microsoft’s HoloLens, allow for a much more advanced vision of reality, with the level of sophistication that is suited to luxury property.

So with AR already here, being used by millions and able to bridge a gap between reality and virtual reality, should you get your AR property marketing strategy in order? Get in touch so we can help.

March 31 / Marketing

What’s your VR property marketing strategy?

As we explained in our property marketing trends for 2016, VR is a big deal, and now, it’s becoming even more mainstream – just as we predicted.

Samsung has released the Gear headset, PlayStation are releasing theirs later this year and the leader of the pack, Oculus Rift, is just about to ship to customers this week. And, for those who can’t afford the £600 price tag (although, remember when they said no one would pay such an amount for a phone?), there is always Google Cardboard!

Simply put, it is affordable, accessible, and unavoidably on its way to becoming a mainstream product. In your bag will be your phone, tablet and VR headset. Perhaps even the headset element will disappear in the future too.

Now that it’s here. It’s time to talk about your VR strategy.

If you’re selling a planned hotel resort, wouldn’t you want to show clients around without having to vet every enquiry before sending them out. If you’re building an apartment block, wouldn’t it be great to ditch the floorplans and have investors walk through the rooms. VR can do this.

VR allows you to provide potential buyers with the experience they need to fully understand your product. Blueprints, images, video – they all play their part. But put them together in an interactive, realistic experience and you’ve got the most powerful marketing tool ever made.

If you work in a marketing funnel, let’s make this clear. VR will accelerate customers through the funnel. All the touch points you usually make will be made within the one experience delivered to them through the VR sensation. Sales will happen.

The possibilities really are endless. Any experience can be created. It is breath of fresh air too. Customers are seeing the same marketing everywhere – be the first to offer something different.

So, what’s your VR strategy? Not sure? Get in touch and see if we can help (we can).


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